OPPORTUNITIES OF APPLICATION OF MARKETING STRATEGIES IN DOMESTIC ENTERPRISES » Institutul Naţional de Cercetări Economice

„ECONOMIE ŞI SOCIOLOGIE”


Revistă teoretico-ştiinţifică, Categoria „B”




2016: Revista Numarul 2:
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OPPORTUNITIES OF APPLICATION OF MARKETING STRATEGIES IN DOMESTIC ENTERPRISES
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Authors: Dragos DUCA, PhD Student, Academy of Economic Studies of Moldova
Marketing policy consists of a set of strategies that includes the means that the entity will use to achieve the market objectives that it has established and concrete tools for action (tactics). Marketing policy implementation requires compliance of strategies with the chosen tactics. Due to the social, economic and political situation in the Republic of Moldova, the novelty of the paper consists in the existence of marketing strategies that have certain features. The aim of the paper is to identify the main problems that companies have to face while developing and implementing marketing strategies. In order to study them, a study based on survey of local businesses method was developed and conducted. The results of this research are reflected below.
Keywords: competition, marketing, marketing mix, marketing strategies.